We design and build unique web experiences for businesses and brands throughout South Wales and the rest of the UK.
SEO (Search Engine Optimisation) is the process of improving a website’s visibility in search engine results to attract more organic traffic. It involves optimizing content, technical aspects, and building quality links to rank higher for relevant keywords.
SEO is at the heart of online marketing, and when applied effectively, it can be much more cost-effective and rewarding than traditional paid advertising methods. While CPC (Cost Per Click) and CPM (Cost Per Impression) advertising channels certainly have their place in driving business, we firmly believe that a well-executed SEO campaign for your Cardiff business can significantly reduce advertising costs by securing organic search results.
The main advantage of achieving high-ranking organic positions is that, once established, you’re not paying for each click, making it a much more affordable long-term strategy. At Cardiff Web Development, our Cardiff SEO services are designed to improve your search engine rankings, driving traffic to your website and attracting new business without exceeding your budget. Whether you’re a local Cardiff business or looking to expand in the South Wales area, our SEO expertise will help you grow organically.
At Cardiff Web we are experts in technical search engine optimisation, ensuring that the architecture of your site is finely tuned to achieve optimal ranking. Our Cardiff SEO experts delve into the intricate aspects of your site’s coding, optimising everything from site performance to link structures, ensuring that your site not only ranks higher in search results but also offers a seamless user experience.
We understand the complexities of search engine optimisation and stand ready to elevate your online presence with our proven on-site and off-site SEO strategies.
There’s a lot of work that goes into improving the search engine positions of a website and this is typically broken up into two distinct sections. These are commonly known as on-site SEO and off-site SEO. On-site SEO (also commonly referred to as technical SEO) is usually the first thing we look at. We make a variety of changes directly on the website which will helpo make a positive impact to the position within the major search engines. This includes things such as keyword density, checking code hierarchy, implementing suitable tag attributes and much more.
Off-site SEO on the other hand is where we use a variety of techniques away from the website to help improve its position. A prime example of an off-site SEO technique is link building which is where we build up as many high-quality inbound links back to the site as we can.
On-page SEO is all about optimising the elements within your website to help search engines understand your content and rank it effectively. This includes refining your meta tags, page titles, URLs, internal links, and keyword placement while also improving user experience. It ensures your pages are clear, relevant, and built for both search engines and real visitors.
Technical SEO focuses on the behind-the-scenes structure and performance of your website. It covers site speed, mobile responsiveness, crawlability, and fixing indexing issues that may hold your rankings back. A technically sound site helps search engines access and understand your content while delivering a smooth experience for users.
Keyword research is the process of identifying the words and phrases your ideal customers are searching for online. We uncover high-value keywords based on search volume, user intent, and competition, and use these insights to shape your content strategy and attract more targeted, qualified traffic to your site.
Link building involves gaining high-quality backlinks from reputable websites to boost your site’s authority and trust. These links act as votes of confidence that signal to search engines your content is valuable. Our strategy focuses on building natural, relevant links that strengthen your visibility and support long-term SEO growth.
SEO content writing combines strategic keyword use with clear, helpful language to create pages that rank and convert. Whether it’s blog posts, landing pages, or service descriptions, strong content builds credibility with users and gives search engines the context they need to index and rank your site effectively.
Page performance is a key factor in both user satisfaction and search rankings. A fast, responsive site encourages engagement and reduces bounce rates, while Google rewards good performance with better visibility. We optimise loading speed, mobile usability, and core web vitals to keep your site running at its best.
To succeed in local search, both on-page and off-page SEO play vital roles. On-page SEO ensures your website is properly structured, fast-loading, and filled with relevant, keyword-optimised content that speaks to your target audience. Off-page SEO, including backlinks, citations, and local signals, helps boost your website’s authority and trust in the eyes of search engines. Together, these elements create a strong foundation that improves visibility, drives traffic, and helps you outrank your Cardiff competitors.
Our team of Cardiff SEO specialists uses a proven strategy to improve your website’s search engine rankings and attract more qualified traffic. We start with a detailed audit to identify technical issues, content gaps, and keyword opportunities. From there, we optimise every aspect of your site and build high-quality backlinks to strengthen your online presence. Whether you’re targeting local leads or a wider audience, we provide SEO that delivers measurable results and sustainable growth.
Effective local SEO in Cardiff starts with making sure your business is visible where it matters most—on Google Maps, local search results, and location-based queries. This includes optimising your Google Business Profile with accurate information, categories, photos, and regular updates. It’s often the first impression potential customers get, so it needs to be complete, active, and engaging.
Beyond your business listing, we focus on local keyword targeting, location-specific landing pages, and building citations across trusted local directories. These elements help Google understand where you’re based and which areas you serve, increasing your chances of appearing in “near me” searches and map packs.
To build local authority, we also develop strategies around reviews, local backlinks, and community engagement. Encouraging and managing customer reviews not only builds trust but also sends strong relevance signals to search engines. With a combination of technical expertise and real-world marketing tactics, we help Cardiff businesses compete effectively in their local market.
We’re a professional web development company in Cardiff who specialise in bespoke web development and web design for businesses and organisations across the UK.Our clients rely on us to design, develop and implement a wide variety of web based solutions ranging
